Why Hire A Social Media Manager

Social media management involves a lot of moving parts. It involves managing all interactions and engagement as well as planning and creating content distribution across all of your social media platforms/channels.

It’s not about just posting here and there and throwing up any type of content. It involves strategically planning and understanding your audience, how to engage with them, knowing what your business goals are when it comes to social media, having great customer service, building an audience and so much more.

This is where you need to step back and ask yourself if you truly have the time to consistently put in the effort to plan and oversee your business’ social media. If you are like most business owners, the answer to this is that you know you do not have the time and you really need some help in this department.

This is where hiring a social media manager comes into play!

A good social media manager will have the ability to be an extension of your business and brand. They must have the ability to create a vision and strategy that aligns with your company’s values and voice and then successfully execute across all platforms.

Hiring a social media manager will allow you extra time to be ‘in’ your business and focus on the things that only you as the owner can do that will move the needle. Handing over the reins of your social media/marketing may seem scary at first but if you can find the right person for the job, you will actually feel a weight be lifted off your shoulders as well as an increase in eyes and ideally customers for your business.

What does a SM Manager do? Here are a few tasks that your SM manager can do for you:

• Content planning
• Content creation
• Follower engagement
• Create engagement among influencers to bring awareness to your brand
• Monitor industry trends and topics
• Respond to DM’s, questions, etc.
• Grow your following/audience
• Monitor performance and report on your analytics/ROI

This is not an exhaustive list as there is room for customization and creativity.  

When you hire a SM manager, make sure that they have experience in your industry, so they know what your audience is looking for and how to create engaging content.

Are you looking for help when it comes to your social media management? We would love to talk with you about your needs and how we can help lighten your load and break the chains of social media management so you can have the freedom to work on other things in your business!